Building a vision, developing a strategy, aligning resources and people to get to the finish line together is what Adeela does best. She has a proven ability to lead, develop and nurture teams to launch, build and grow businesses and brands. She is comfortable taking calculated risks and navigating through ambiguous and complex business environments. She has owned and managed diverse P&L’s ranging from $20M to $600M. As a child she was often observed as the inquisitive and curious type. As an adult, not much has changed. When she has the answers she needs, she moves quickly and ambitiously and has a lot of fun along the way. It is no surprise that she began her career seeking to understand clients’ hopes and dreams for their future and helping them to build financial stability to achieve their goals in life. After getting her MBA, she joined the world of Brands, Marketing and Merchandising with companies ranging from large fortune 50 to pre-launch start-ups. She is currently the President for influencer-led travel lifestyle brand BÉIS, which she launched two years ago. Outside of work, she spends most of her time with her three children and husband in Redondo Beach, California. She was born in Pakistan and spent the formative years of her life in Abu Dhabi, UAE. Since the age of 11 she has moved more than 20 times both domestically and internationally; she married outside of her race and culture and now has three bi-ethnic, bi-religious and bi-racial children. Her life experiences have helped her establish a value system that has overcomes adversity, welcomes diversity and loves a good challenge.